Cybex asked Manta to develop a Visual Strategy for their line of cardiovascular products and assist in the commercialization of the resulting concepts. The 600T Treadmill represents the first product in the line to be commercialized.

The ergonomic design is distinctive and incorporates features that enhance the user experience. The dynamic shapes in the uprights are the signature visual elements that tie the cardiovascular line together.

The solution provided Cybex with product differentiation and a unique design signature that unifies the line. The user experience is improved through better ergonomics and a simplified interface. Aggressive manufacturing cost targets were met.

Manta involvement:
Industrial design
Interface design
Graphic design
Engineering