Manta’s team works closely with you to identify trends, define market needs and conceptualize new product opportunities. Your critical go/no-go development decisions will be supported by user data and technology evaluations that validate program proposals.

Our team emphasizes the user's perspective when conceptualizing product opportunities. This approach typically complements our client's capabilities resulting in a synergistic exchange with different perspectives.

Methods that we support include:

Trend analysis of social, economic and technological influences
User typology and segmentation
Competitive product audits
Brainstorming targeted opportunities
Ethnography (observation, interviews, visual stories)
Lifestyle reference
Task analysis
Patent / IP Review
Opportunity validation
Technical feasibility analysis
Implementation planning
Financial analysis